Build something

Build a Marketing Mix Model in 30 Minutes

Create a working marketing attribution model from scratch in half an hour.

This one has not been recorded yet. Everything below is what it would cover — written down so you can tell us whether it is worth making. The button puts you on the list for this course and nothing else.

This is for you if

You spend money on several channels and argue about which one worked.
Your attribution comes from a dashboard you do not trust and cannot inspect.
You know enough statistics to be dangerous and would like to be useful.

Afterwards you can

Build a model on your own spend data that gives you a defensible answer.
See what each channel actually contributed once you account for the others.
Say out loud what the model cannot tell you, which matters as much as what it can.
Rerun it next month in five minutes.

What is in it

The data you need, and the shape it has to be in
The model, built in front of you
Reading the result without over-reading it
The three ways this goes wrong and looks fine
Making it repeatable next month